Shir Frum

Shir Frum, a member of the Raw Tapes family, is a singer-songwriter crafting what she calls “elegant indie” — music that feels soft but grounded, intimate yet quietly powerful. Her debut album Party Pooper (2023) marked the moment she finally landed on a voice that felt entirely her own, an exploration she continued to deepen and refine on her second solo album, This Is The Cake (2026).

She’s been searching for that voice most of her life — years of stretching across styles, textures, and emotional tones. That exploration remains at the core of her process: each new vocal direction becomes a different “hat,” opening unexpected paths for writing and expression. The result is a fluid, velvet-like sound that shapeshifts between songs — and sometimes within them — revealing new shades of her inner world.

By day, she works a regular 9–5 job; by night, she writes and records. Now based in Tel Aviv, she has taken part in collaborations embraced by local radio. Her songs — often quiet, sometimes witty — balance subtle humor with emotional precision.